Prime Australia Launch

In February 2023, Logan Paul and KSI visited Australia to promote their energy drink, Prime.

However, due to overwhelming crowd sizes and safety concerns, all planned public appearances were cancelled. In Perth, a scheduled meet-and-greet at Midvale Central Shopping Centre was called off following advice from WA Police and local officials.

To adapt to these challenges, the promotional team utilised a red OKA vehicle, wrapped in Prime branding, allowing Logan Paul and KSI to safely engage with fans from a distance during their appearance outside Perth's RAC Arena, coinciding with UFC 284.

The innovative use of the OKA vehicle ensured the duo could maintain a presence and connect with their audience despite the cancellation of traditional meet-and-greet events.